Marketing
Overview
With the explosion of creative and technological initiatives, the need for strong marketing skills is vital in today’s global economy. Understanding demographics for targeting specific markets plays a key role in the development of a strong marketing professional. Exploring all aspects of business including management, finance, accounting, advertising, and economics, marketing majors develop a full repertoire of skills that enhance any industry operating and thriving today.
In our Marketing Area of Study, you will be introduced to a general business curriculum that builds the foundation for upper-level marketing experiences upon transfer, while completing the general education requirements required for most baccalaureate degrees.
You will be provided with the skills needed to pursue a career involving the products, pricing, promotion, and placement of goods and services in today’s economy.
Quick Facts
- Associate of Arts
- Jackson
- Rankin
- Raymond
- Utica
- Vicksburg
- Online
- Face-to-Face
- Online
Sample Curriculum
| Course | Hours |
|---|---|
| Orientation | 2 |
| English Composition I | 3 |
| College Algebra | 3 |
| ART 1113 or MUS 1113 or DAN 1113 or SPT 2233 | 3 |
| Macroeconomics | 3 |
| Introduction to Marketing | 3 |
| Total Hours | 17 |
| Course | Hours |
|---|---|
| English Composition II | 3 |
| Principles of Biology I, Lecture | 3 |
| Principles of Biology I, Lab | 1 |
| Choose one – HIS 1113 or 1163 or 2213 | 3 |
| Microeconomics | 3 |
| Legal Environment of Business | 3 |
| Total Hours | 16 |
| Course | Hours |
|---|---|
| Principles of Biology II, Lecture | 3 |
| Principles of Biology II, Lab | 1 |
| American State & Local Govt | 3 |
| Principles of Accounting I | 3 |
| Business Calculus | 3 |
| Choose one – ENG 2223 or 2323 or 2423 | 3 |
| Total Hours | 16 |
| Course | Hours |
|---|---|
| Choose one – SOC 2113 or PSY 1513 | 3 |
| Principles of Accounting II | 3 |
| Business Statistics | 3 |
| Entrepreneurship | 3 |
| Public Speaking I | 3 |
| Total Hours | 15 |
Students who wish to transfer to a four-year college or university should consult with their advisor about course transferability. Students who wish to transfer to a Mississippi public university should consult with their advisor regarding course transferability as outlined in the Mississippi Institutions of Higher Learning/Community College Articulation Agreement.