Marketing
Overview
With the explosion of creative and technological initiatives, the need for strong marketing skills is vital in today’s global economy. Understanding demographics for targeting specific markets plays a key role in the development of a strong marketing professional. Exploring all aspects of business including management, finance, accounting, advertising, and economics, marketing majors develop a full repertoire of skills that enhance any industry operating and thriving today.
In our Marketing Area of Study, you will be introduced to a general business curriculum that builds the foundation for upper-level marketing experiences upon transfer, while completing the general education requirements required for most baccalaureate degrees.
You will be provided with the skills needed to pursue a career involving the products, pricing, promotion, and placement of goods and services in today’s economy.
Quick Facts
- Associate of Arts
- Jackson
- Rankin
- Raymond
- Utica
- Vicksburg
- Online
- Face-to-Face
- Online
Sample Curriculum
| Course | Hours |
|---|---|
| Orientation | 2 |
| English Composition I | 3 |
| College Algebra | 3 |
| ART 1113 or MUS 1113 or DAN 1113 or SPT 2233 | 3 |
| Macroeconomics | 3 |
| Introduction to Marketing | 3 |
| Total Hours | 17 |
| Course | Hours |
|---|---|
| English Composition II | 3 |
| Principles of Biology I, Lecture | 3 |
| Principles of Biology I, Lab | 1 |
| Choose one – HIS 1113 or 1163 or 2213 | 3 |
| Microeconomics | 3 |
| Legal Environment of Business | 3 |
| Total Hours | 16 |
| Course | Hours |
|---|---|
| Principles of Biology II, Lecture | 3 |
| Principles of Biology II, Lab | 1 |
| American State & Local Govt | 3 |
| Principles of Accounting I | 3 |
| Business Calculus | 3 |
| Choose one – ENG 2223 or 2323 or 2423 | 3 |
| Total Hours | 16 |
| Course | Hours |
|---|---|
| Choose one – SOC 2113 or PSY 1513 | 3 |
| Principles of Accounting II | 3 |
| Business Statistics | 3 |
| Entrepreneurship | 3 |
| Public Speaking I | 3 |
| Total Hours | 15 |
The degree plan provides the courses recommended for students seeking to transfer in this area of study. Students should consult the Mississippi Articulation Agreement for specific course requirements at specific Mississippi universities. Students can also use MATT (MS Articulation & Transfer Tool).