With the explosion of creative and technological initiatives, the need for strong marketing skills is vital in today’s global economy. Understanding demographics for targeting specific markets plays a key role in the development of a strong marketing professional. Exploring all aspects of business including management, finance, accounting, advertising, and economics, marketing majors develop a full repertoire of skills that enhance any industry operating and thriving today.

In our Marketing Area of Study, you will be introduced to a general business curriculum that builds the foundation for upper-level marketing experiences upon transfer, while completing the general education requirements required for most baccalaureate degrees.

You will be provided with the skills needed to pursue a career involving the products, pricing, promotion, and placement of goods and services in today’s economy.

  • Jackson
  • Rankin
  • Raymond
  • Utica
  • Vicksburg
  • Online
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Important Program Information

The program map provides the courses recommended for any students seeking this transfer area of study. Students should consult the Mississippi Articulation Agreement for specific course requirements at specific Mississippi universities.

  • Associate of Arts
Sample Curriculum
Course Hours
Orientation 2
English Composition I 3
College Algebra 3
Art Appreciation 3
Macroeconomics 3
Introduction to Marketing 3
Total Hours 17
Course Hours
English Composition II 3
Principles of Biology I, Lecture & Lab 4
Western Civilization I 3
Legal Environment of Business 3
Microeconomics 3
Total Hours 16
Course Hours
Principles of Biology II, Lecture & Lab 4
American State & Local Government 3
Principles of Accounting I 3
Business Calculus 3
American Literature I 3
Total Hours 16
Course Hours
Introduction to Sociology 3
Principles of Accounting II 3
Business Statistics 3
Introduction to Entrepreneurship 3
Public Speaking I 3
Total Hours 15


Nita Burchfield
Business Administration Curriculum Coordinator

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