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General Marketing Management

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Female marketing student

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The Marketing Management program of study prepares the graduate for a career in sales, advertising, management, public relations, merchandising, and buying. A combination of class work and practical experience gives students the opportunity to acquire the background and skills necessary to enter the business and community workforce in positions leading to the mid-management level and higher.

Career certificate and technical certificate options are embedded in the program that can be stacked as a student progresses through the program; allowing them to develop a “portfolio” of credentials that will serve them even if they do not complete a full degree program. These certificates, each of which will build upon the other, ultimately stack into an Associate of Applied Science degree in Marketing Management. Any student entering any MMT option must have a high school diploma or GED®.

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